Our Standard
This is what us means.
Four standards that define everyone who builds with Branch Ventures, as a team member, a Room member, or a partner. These aren't values on a wall. They're the filter.
We didn't write these in a boardroom. They come from the field. From years of learning what separates teams that win from groups that just show up.
The answer was never talent. It was never resources. It was always the standard the people in the room held themselves to.
That's what this is. The standard.
I
We move.
We play fast. We don't wait for the perfect plan, the perfect moment, or someone else to go first. When there's work to do, we do it with urgency, not because we're reckless, but because the people counting on us don't have time to waste and neither do we. Speed with intent. Every Room, every product, every interaction moves like it matters, because it does. We will always be outresourced by someone. We will never be outworked.
II
We step up.
Two kinds of courage, and we need both. The courage to be direct. We hold the standard, we say the hard thing, we don't water down the filter because it's uncomfortable to tell someone no. And the courage to make the play when it's on us. When the moment is yours, you don't defer. You don't hide behind a committee. You step into it. That means building in public when it'd be easier to stay invisible. Having the conversation nobody else will have. Launching before it's perfect because done beats planned every single time.
III
We know our craft.
Everyone owns their role completely. No hand-holding, no half-effort, no 'that's not my job.' If you're running a Room, you know every person in it. If you're building the product, you know every edge case. If you're hosting a city, you know your market cold. Preparation isn't extra credit. It's the baseline. The people we serve can feel the difference between someone who prepared and someone who just showed up. We prepare.
The One That Drives the Other Three
IV
We care for our people.
Not about them. For them. There's a difference. Caring about someone is a feeling. Showing up for someone is a decision, and it costs you something. You move with urgency because the person next to you is counting on you. You step up because someone in the Room needs you to hold the line. You know your craft because not knowing it costs them, not just you.
This is the root of everything we build. It's why extraction gets you cut and contribution gets you in. Every decision at Branch Ventures passes through one filter: does this serve the people we're here for, or does it serve us? If it's the second one, we don't do it.
“Competitors can copy a format. They can't copy the standard the people in the room hold themselves to.”
This is what “us” means. If you build with us, work with us, or walk into one of our Rooms, this is what you're walking into. Not a network. Not an event. A standard. And the people who hold it.